Stay at your booth because if you don’t you might miss a perspective customer/client.

Have a helper. Having someone help you carry your booth stuff (which may take you 2-3 trips from your car to your spot on the expo floor) and be there when you need to leave for a short break makes all of the difference.

Don’t have all of your promotional items on the table, just have a few out so they look more scarce, and thus more valuable.

Display your wares using different heights by using boxes (such as carry-on file boxes) that you cover with colored fabric. In order to give your display height and drama, consider taking boxes from around the house and draping them with bright fabrics. It’s also a good idea to have a tri-panel to give height and contrast to your table.

Have a fish bowl with registration slips for an “Enter to Win” contest. Everyone loves a contest and with the fish bowl you can collect names for your newsletter or upcoming workshops.

Display a colorful banner.

Bring your camera so you can post photos of your booth on your blog or on Facebook.

Have plenty of individually-wrapped chocolates or candy for your visitors so they may linger longer at your booth.

Most importantly have FUN!